Technical SEO
Fix crawl, speed, schema, redirects, and index issues before they limit growth.
Open page
Sub Service
Google Ads Management
Reach active buyers with search campaigns managed around real lead value.
Why This Matters
The business case for Google Ads Management
Google Search Ads put your business in front of people who are actively searching for what you sell — right now. Unlike social ads that interrupt people, search ads appear when intent is already high. The problem is that Google Ads is extremely easy to lose money in. Broad match keywords drain budget on irrelevant searches, missing conversion tracking means you can't prove ROI, and weak landing pages kill conversions even when clicks are good.
Common Problems This Fixes
Real issues we see in service business sites that this work resolves.
These aren't edge cases. Most of the sites we audit have several of these problems.
Broad match keywords eating budget on completely unrelated searches
No negative keyword list — ads showing for competitor names, job seekers, or DIY queries
Conversion tracking not set up — no data on which keywords generate actual leads
Smart campaigns on autopilot with no control over placement or search term relevance
Single generic ad for all services — no message match between ad and landing page
Monthly budget exhausted in the first 2 weeks due to uncapped broad match burn
Bidding without knowing actual cost per qualified lead — optimizing for clicks instead
Scope of Work
Practical. Measurable. Tied to lead flow.
We keep the work connected to the next conversion step — not just activity.
- Campaign setup and account structure
- Keyword targeting and negative keyword lists
- Ad copy, extensions, and call assets
- Bid strategy and budget control
- Conversion tracking and monthly reporting
Expected outcome
A clearer search footprint, a stronger user path, and cleaner data for decisions. The goal is better lead flow — not more reports.
Request This ServiceWhat You Get
Concrete deliverables from this service engagement.
Everything below is documented, reviewed with you, and tracked over time.
Full campaign account structure with separate ad groups per service
Keyword research with intent filtering and match type strategy
Negative keyword list (ongoing, 200+ exclusions typical after 60 days)
Ad copy with multiple headline and description variants per ad group
Ad extensions: callouts, sitelinks, call assets, location assets
Conversion tracking via GA4 and Google Tag Manager for calls, forms, and chats
Monthly report: impressions, CTR, CPC, conversion rate, cost per lead, ROAS
All Sub-Services
This can work alone or as part of a broader plan.
Combine with other SEO, PPC, and web work for a complete growth program.
On-Page SEO
Shape every page around search intent, entities, headings, and useful answers.
Open pageLocal SEO
Win more map visibility with GBP work, citations, reviews, and city pages.
Open pageAEO & GEO Optimization
Structure pages for AI Overviews, answer engines, and passage-level citations.
Open pageEntity SEO
Clarify your brand, services, people, and locations with structured entity signals.
Open pageContent SEO
Plan topical maps, service pages, FAQs, and internal links that support revenue.
Open pageGoogle Ads Management
Run search campaigns with intent-focused keywords and clear cost-per-lead control.
Open pageLocal Services Ads
Manage Google Guaranteed visibility, lead quality, budgets, and local call flow.
Open pageConversion Landing Pages
Build campaign pages that load fast, explain the offer clearly, and convert.
Open pageFrequently Asked Questions
Specific questions about this service answered directly.
Ask us anything else on the contact page — we respond within 1 business day.
Do I need a separate landing page?
For best results, yes. Homepage-as-landing-page converts at 1–2%. Well-built service landing pages convert at 5–15%. We recommend our Conversion Landing Pages service alongside Google Ads.
How do you measure success?
The primary metric is cost per qualified lead — not cost per click or CTR. We track calls, form submissions, and chats as conversions tied back to specific campaigns and keywords.
Can you take over an existing account?
Yes. We audit existing accounts before any changes and document what's working vs. what's wasting budget. We restructure rather than rebuild from scratch to preserve conversion history.
What's the minimum ad spend?
Single-service, single-location: $800–$1,500/month. Multi-service or multi-location: $2,500–$5,000+. We'll tell you honestly if your budget is too low to generate meaningful data.
Free SEO Audit
Send your website and get the next 3 growth moves.
Message us on WhatsApp or Telegram. We will review your website, service area, and top growth gap, then point you toward the fastest next step.